9 Reasons Your Nonprofit Needs a Chatbot


Alert! ๐Ÿšจ Your nonprofit is lacking out on a game-changing device for saving time, getting new donors and volunteers, and increasing its impression! We’re speaking about Messenger chatbots for nonprofits. They’re extremely highly effective instruments for organizations like yours, and we’re on a mission to unfold the phrase.

Chatbots are automated assistants that can converse backwards and forwards with folks mechanically, in your group’s behalf. Messenger chatbots do that conversing in Fb Messenger. However stick with usโ€”they don’t seem to be as intimidating as they sound, and so they’re fully inside attain in your group.

As a result of with a no-code device like Chatfuel, anybody can construct a bot. โœจYou need not know how one can code. You do not want a diploma in pc science. You (sure, you!) can construct a chatbot in your group your self.

Earlier than we share sources on how you’ll be able to construct a chatbot, let’s speak about why you need to construct one. Listed here are 9 causes your nonprofit group wants a bot, plus chatbot examples from charities who’re already utilizing them nicely. ๐Ÿ‘‡

#1. A chatbot can assist you have interaction a new demographic ๐Ÿ‘ฅ

As we talked about, Messenger chatbots stay on Fb Messenger. Meaning anybody with a Fb profile can speak to your bot. And since 2.6 billion folks globally have a Fb profile, you have acquired entry to a large viewers world wide. (Don’t be concerned; you’ll be able to make your chatbot multilingual! ๐ŸŒ)

However Messenger bots do not present up in a person’s Information Feed. They stay within the messaging app. Messenger is a place the place persons are already chatting with household and mates frequently. That is why it is a good spot in your group to begin conversations with them too. Plus, younger folks are typically extra energetic on Messenger than on Fb itself: Half of Messenger customers are between the ages of 25 and 44.

What does that imply in your nonprofit group? It is the chance not simply to achieve, however to meaningfully work together with a new demographic. A Messenger chatbot provides your charity the power to personally have interaction with potential supporters, donors, and volunteers one after the otherโ€”however mechanically, and at scale.

2.6 billion people globally have a Facebook profile

Plus, with Messenger bots, you’ll be able to benefit from the Fb advertisements ecosystem to convey potential supporters to your bot.

  • A click-to-Messenger advert may be focused at any section of Fb customers world wide, and can direct them proper to an interesting interplay together with your bot.
  • A sponsored message will reengage individuals who have not chatted together with your bot in a whereas, to get them to take part in your trigger once more.

You possibly can even arrange your chatbot to mechanically reply to feedback in your Fb web page posts, so customers can go from idly commenting to actively taking part in a dialog about your mission.

#2. A chatbot can supercharge your fundraising efforts ๐Ÿ’ฐ

A key goal of any nonprofit is to constantly entice new donors to win extra donations. A chatbot could make this expertise less complicated for each you and your donors.

First, take into consideration this: Why do most charities have a Division or Director of Main Presents? As a result of, when there’s huge cash on the road, a pleasant, participating dialog is a lot simpler than a static electronic mail, or a paper donation kind despatched within the mail.

We’re not saying a chatbot can or ought to change these workers. However they can assist convey that energy of dialog to your complete donor base. And we’re not saying you need to dump all of your different outreach strategies in favor of a chatbot, both. As a substitute, we advocate you add chatbots to the combo so you’ll be able to attain new potential donors on a new channel.

Listed here are a few methods a chatbot might help with incomes extra funding from donors:

  • share tales and academic supplies to get customers thinking about supporting the trigger
  • notify customers about a want for donations associated to a trigger they’ve proven curiosity in beforehand (your bot may give customers tags to trace knowledge like this)
  • hyperlink to a donation web page the place customers may give instantly
  • share data or hyperlinks associated to merchandise that customers should purchase to help the group
engaging conversation in your nonprofit bot
A chatbot can use participating dialog and compelling tales to encourage donations in your nonprofit trigger.

#3. A chatbot can streamline the volunteer software course of ๐Ÿค

Plenty of nonprofit organizations depend on volunteers. Take into consideration those who ship meals to remoted senior residents, who give their like to pets at a shelter, or who spend time mentoring at-risk youth.

In case your non-commercial group is dependent upon a fixed inflow of certified, new volunteers, a chatbot can assist! You possibly can construct a bot to:

  • share volunteer data ๐Ÿ“„ Your bot can share hyperlinks, pictures, movies, and different sorts of data to teach volunteers on what they will be doing and what the necessities are.
  • obtain volunteer functions โœ๏ธ Your bot can ask questions to collect contact data, find out about a prospect’s expertise, and even settle for their resume if wanted. It might then mechanically electronic mail this data to you, or ship it immediately to a spreadsheet.
  • schedule interviews or shifts ๐Ÿ—“ You possibly can combine a scheduling device so volunteers can ebook a slot for work, or for a preliminary screening.
Calendly Appointment Booking chatbot template
You should use considered one of Chatfuel’s pre-built bot templates for sure useful capabilities, like scheduling volunteer shifts or appointments.

#4. A chatbot can inform compelling tales ๐Ÿ“–

Storytelling is on the core of each not-for-profit group. It is a essential method to kind an emotional reference to folks to win their help in your trigger. Storytelling can be the way you present ROI in your donors: by displaying them the impression their present is having.

A chatbot is ideal for serving to nonprofits inform these necessary tales in an impactful, interactive approach. Consider this manner. Which state of affairs would make you extra more likely to donate to a trigger:

  • studying a story in regards to the charity’s impression?
  • or chatting backwards and forwards with somebody from that charity, who can inform its tales and reply your questions personally?

We will all agree that the second is extra highly effective. And now, offering that kind of expertise at scale is totally doable in your non-commercial group.

Identical to in a person-to-person dialog, a chatbot can personalize the tales primarily based on the person’s preferences. It might ask them what they’re most thinking about, after which share related content material. You possibly can let the person resolve which tales they wish to hear, making the storytelling expertise that rather more impactful.

๐Ÿ’ก Instance: As an example a potential donor for an animal shelter has a gentle spot for cats. After studying about this by asking questions, the shelter’s chatbot might ship tales in regards to the new cat wing of the constructing that they are fundraising for. Or, it might share photographs and tales about lately adopted cats. As a end result, the person can be extra more likely to actively take part within the trigger.

P.S. You possibly can equip your bot with audio, video, pictures, and GIFs too to complement the storytelling expertise!

#5. A chatbot can automate routine duties ๐Ÿค–

Nonprofits are prime candidates for automation of duties through Messenger chatbot. Automation helps you to preserve time, vitality, and cash, so you’ll be able to apply these worthwhile sources to areas of your group that want them extra.

The primary job many organizations selected to automate is answering FAQs. Manually responding to the identical questions again and again is a drain on sources. A chatbot can assist! It might act as your first line of protection, offering solutions and hyperlinks to assist resolve as much as 80% of person queries. For these questions that want a human contact, your chatbot can cross the person to a human agent.

Organising your bot to reply widespread questions could be very straightforward. It will reply to any questions you give it the solutions to. You can arrange your bot to reply questions like:

  • What do you do?
  • How can I get entangled?
  • I do know somebody who wants your providers. What ought to I do?
  • Do you’ve got any job openings?

Once more, the questions your bot solutions are fully customizable. Make a checklist of the FAQs your employees presently spends essentially the most time answering, and equip your bot to deal with them.

๐Ÿ™Œ Bonus: Since a chatbot is on the market 24/7, customers can get their questions resolved each time is handy for them. This immediate help can even provide help to construct belief together with your viewers.

#6. A chatbot is cost-effective and simple to construct โœ…

As we talked about, anybody can construct a chatbot with a no-code platform like Chatfuel. And this is another excuse we are the good match in your nonprofit: We provide a particular program for organizations like yours which can be on the market doing good on the earth. ๐Ÿ’™ Study our Bots for Good initiative right here.

Nonprofits: Be a part of our Bots for Good program!

Get entry to nonprofit advertising and marketing sources,
plus 2x as many customers in your chatbotโ€”free.

Apply at present

We additionally provide plenty of sources that will help you get began constructing your first bot. When you’re questioning, How one can use chatbots to… flip to considered one of these for assist:

Or, if you would like professional assist in getting your bot up and operating, contact us about our premium providers.

#7. A chatbot can assist your group stand out ๐Ÿ’ฅ

We’re on a mission to assist all nonprofits uncover the advantages of Messenger chatbots. As a result of for now, chatbots are drastically underutilized within the not-for-profit world! So whereas we work on getting extra organizations on board, yours can benefit from early-adopter perks. For people who find themselves used to receiving solely static emails or paper newsletters from their favourite charities, a chat together with your bot can be a breath of recent air. ๐Ÿƒ

Use a chatbot as your alternative to face out and get your viewers’s consideration. The customized expertise a bot can present will make your customers really feel extra concerned and related to your triggerโ€”and subsequently extra more likely to help it. An interplay with a well-built bot is memorable, too. It might assist your group stick out within the minds of donors or volunteers after they’re able to contribute their sources later.

Subsequent time your not-for-profit group has huge information, have your chatbot share it! Your bot can ship messages to maintain your viewers knowledgeable on what your charity is as much as. You can use it to announce issues like:

  • an upcoming fundraising occasion, and to promote tickets ๐ŸŽŸ
  • a new, pressing want for donors (just like the Purple Cross asking for donations to assist with a pure catastrophe, for instance) ๐Ÿš‘
  • completion of a main venture, due to donor {dollars} or volunteer hours ๐ŸŽ‰

However you need to know that Fb has guidelines about when and the way usually your Messenger bot can contact customers. Some of the necessary to recollect is the 24-hour rule. It says you’ll be able to solely ship customers promotional content material through bot inside 24 hours of their final interplay with it. It is to ensure customers are in command of the connection, and that organizations do not spam anybody on Messenger.

Exterior of the 24-hour window, you’ll be able to reengage inactive customers with a sponsored message. It is a common message out of your chatbot, however you pay to ship it outdoors that commonplace messaging window. Sponsored messages are usually very cost-effective and simple to arrange. That makes them a nice method to share necessary updates through chatbot.

#9. A chatbot can assist these in want entry your providers ๐Ÿ’™

In case your charity offers providers to folks (meals, catastrophe aid, and so on.), your chatbot can assist them entry the sources they want. A bot can:

  • educate customers on a matter
  • settle for functions
  • join customers to a human agent if vital
  • collect knowledge and suggestions from beneficiaries about your providers, that will help you monitor and enhance your program
  • gather testimonials, photographs, or different content material from customers or volunteers for future advertising and marketing campaigns

Nonprofit chatbot examples

Now that you understand what bots can do, let’s take a have a look at some actual ones in motion! Listed here are some nonprofit chatbot examples, all of which run on Chatfuel.

Greenpeace Brazil

Greenpeace is a world, unbiased campaigning group that makes use of peaceable protest and inventive communication to show world environmental issues and promote options which can be important to a inexperienced and peaceable future.

The important thing capabilities of the chatbot for Greenpeace Brasil are:

  • directing aspiring volunteers to the correct sources
  • sending donors to a webpage the place they may give a present
  • telling involved residents who they need to contact to report an environmental criticism
Nonprofit chatbot examples

Direct Aid

Direct Aid is a humanitarian assist group, energetic in all 50 states and greater than 80 nations, with a mission to enhance the well being and lives of individuals affected by poverty or emergencies โ€“ with out regard to politics, faith, or skill to pay.

We’ll be interviewing the Direct Aid group about their bot, stay!

Tune into our YouTube livestream on Could 27 at 11am PST.
We’ll be overlaying extra ideas and tales for nonprofits utilizing bots.

Get a reminder

The important thing capabilities of the chatbot for Direct Aid are:

  • serving to these in want entry Direct Aid’s providers
  • sharing methods to get entangled, together with a hyperlink to donate, sources for fundraising, and a volunteer software
Nonprofit chatbot examples

Colour of Change

Colour of Change is america’ largest on-line racial justice group.*

The important thing capabilities of the chatbot for Colour of Change are:

  • educating customers on essentially the most urgent points going through folks of shade in america utilizing storytelling
  • gathering help and petition signatures for laws that can assist enhance the lives of individuals of shade within the US
Nonprofit chatbot examples


RU OK Day is an Australian suicide-prevention charity that goals to begin life-changing conversations.

The important thing capabilities of the chatbot for RU OK Day are:

  • educating customers on how one can verify in on family and friends who could need assistance
  • answering FAQs about what the group does, how customers can get entangled, and the place they will purchase merchandise to help it
Nonprofit chatbot examples

Altering the world, one bot at a time ๐Ÿ’™

Your nonprofit group is already doing world-changing work. Use the ability of Messenger chatbots to develop your impression even additional. Join a free Chatfuel account at present. You will have entry to all our Professional options and a attain of 50 customers. When you validate your idea, improve to achieve a bigger viewers.

From all of us at Chatfuel, thanks for the necessary work you are doing on the earthโ€”and blissful botting!


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