Energy your B2B gross sales crew with these bots out there on the Slack App Listing
Certainly one of this 12 months’s most anticipated IPOs happened final month. No, I’m not speaking about Uber’s IPO (okay, I assume that one was kinda essential too!). I’m referring to Slack, which went public final month with an eye-popping valuation of $23B.
Moreover being a messaging and collaboration platform that instructions the loyalty and undivided consideration of many customers, Slack can be recognized for the 1,500+ Slack apps, chatbots and integrations which can be listed on its App Listing and out there for Slack customers to obtain.
As a chatbot fanatic with a Enterprise-to-Enterprise (B2B) gross sales background, I used to be curious to be taught in regards to the several types of bots on Slack which can be related for B2B gross sales groups, how simple it’s to put in these bots and what kind of capabilities they convey to the desk. So, I went on a quest to seek out out what kind of Sales Slack bots are on the market.
Initially, the duty appeared daunting. I counted over 100+ Slack apps listed underneath the gross sales class on the Slack app listing. Nonetheless, after going by the outline pages of the apps and watching their overview movies I used to be capable of slim the listing all the way down to a couple of dozen or so apps that both describe themselves as bots or as having bot-like capabilities.
After putting in and enjoying round with the bots it turned very clear that the bots fell properly into one in all two principal classes:
- Youngster Bots: these bots are extensions/plug-ins of a dad or mum net utility — almost certainly a CRM app. Which means the core functionalities and capabilities are being delivered to the person through the dad or mum net utility whereas the kid bot presents solely a small subset of the dad or mum app’s performance. The thought is that the slack person can carry out some motion (e.g. learn, replace or delete a report) to the content material of the online utility with out leaving the consolation of Slack.
- Mother or father Bots: these bots are standalone unbiased bots and are absolutely able to delivering their full characteristic set of performance with out requiring the person to signup or login to any net purposes. Mother or father bots provide the benefit of very fast and simple installation- sometimes in a number of seconds with out requiring any integration. Additionally they provide the widest person enchantment as a result of they don’t require the Sales groups to be utilizing a selected CRM utility with a view to leverage the bot’s functionality.
With this understanding, I began putting in and testing out the bots to know the similarities and variations between their performance. I chosen a number of to spotlight beneath as they provide attention-grabbing contrasts on the number of capabilities that the bots can provide.
DealBot is an efficient instance of a kid bot. It’s a notification extension of the lead administration CRM app Pipedrive . The bot permits Pipedrive customers to get real-time notifications every time a deal on the Pipedrive net app will get up to date permitting gross sales groups to maintain their fingers on the heart beat of their pipeline always.
I used to be capable of shortly join a 14-day free Pipedrive trial and check DealBot with none problem or having to talk to a gross sales rep from Pipedrive. Within the instance beneath, I obtained a notification in Slack as soon as a deal that I had created in Pipedrive progressed from the “Contact Made” stage to the “Demo Stage”.
Dealbot is a one directional notification solely bot. This implies that you could solely obtain notifications within the bot however you’ll be able to’t ship again or make any adjustments to the info on Pipedrive through Dealbot.
In case your gross sales crew already makes use of Pipedrive to handle their leads then this Bot would save them from having to continuously log again into Pipedrive to trace lead standing updates.
ValuePhy is a standalone bot. It’s designed to ship its full set of capabilities with out requiring the person to connect with any CRM or signup to a back-end net utility. Customers can set up ValuePhy in a matter of seconds and begin utilizing it straight away. No integrations, no signups, no problem… simply hit the “Set up to Slack” button and begin interacting with the bot straight away.
ValuePhy is a worth discovery and worth promoting bot designed for Enterprise-to-Enterprise Sales Executives. It helps gross sales groups uncover the ache factors of their enterprise clients by analyzing their public monetary statements (revenue statements, stability sheets, …and many others) and benchmarking them in opposition to business friends to find out ache factors and alternatives of enchancment.
ValuePhy additionally quantifies the financial worth of assuaging these ache factors on the client’s bottom-line permitting gross sales groups to construct monetary enterprise circumstances that justify the prices of their services to their clients. That is significantly helpful if the deal dimension is massive and requires a CFO’s approval (suppose enterprise software program offers or massive consulting initiatives).
ValuePhy goes past simply providing a easy notification or textual content response again to the person and in addition builds a PowerPoint gross sales enterprise case full with financial impression evaluation and current worth calculations that the gross sales govt can obtain instantly from the bot and current to their clients.
GrowthBot is constructed by HubSpot, a CRM supplier. Initially, I anticipated GrowthBot to be a baby bot providing solely a small subset of Hubspot’s CRM performance.
Nonetheless, I used to be pleasantly stunned to see that the bot goes past simply integrating with Hubspot and may join with third get together advertising platforms like MailChimp, Google Analytics and Twitter.
Even with none integration, you’ll be able to nonetheless use GrowthBot and get worth out of it — which is why I take into account GrowthBot to be an attention-grabbing hybrid between a dad or mum and a baby bot.
For instance, in case you are getting ready a Google advertisements marketing campaign for a product that competes with Slack and need to steal some eyeballs away from Slack’s Google advert campaigns then GrowthBot can assist you establish the top-ranking Slack Key phrases and their related Value Per Click on.
The bot may make it easier to analysis your prospects by getting into an electronic mail tackle of a contact and getting their LinkedIn profile again — which I discovered fairly cool and wasn’t capable of simply replicate on Google search.
Trustbot is one other good instance of a standalone bot. You may set up Trustbot and begin utilizing it in a matter of seconds whatever the back-end CRM system that your gross sales crew makes use of and with none configuration.
Trustbot helps gross sales groups create, ship, signal and handle NDAs with out leaving their Slack workspace. It comes with a built-in library of NDAs that you could choose from and electronic mail out by the bot to a potential buyer.
As soon as the NDA is signed, a notification will get posted again to the person in Slack. The bot can be clever sufficient to warn you in case you are making an attempt to ship an NDA to the identical electronic mail tackle greater than as soon as stopping you from by chance sending completely different NDAs to the identical buyer.
WooBot is a baby bot that connects to Salesforce.com. It permits gross sales groups to each pull and edit Salesforce leads and pipeline information instantly from Slack as a substitute of getting to log onto the Salesforce net app.
It took me a couple of minutes to put in WooBot as a result of I needed to additionally create a free trial subscription on Salesforce and join WooBot to it. However as soon as I used to be capable of combine it with my free Salesforce subscription it was easy crusing from there.
In contrast to DealBot, the place you get notified each time a possibility adjustments on the PipeDrive CRM system, WooBot presents a “Sensible Notification” characteristic permitting customers to filter notifications in order that they solely get essential alerts and block out the noise.
WooBot can be rather more than only a notification bot. WooBot customers can shortly create new Salesforce leads, edit current ones and assign observe up actions to leads instantly from WooBot and with out leaving Slack.
Regardless of all of the hype about ChatBots, there aren’t that many bots on Slack geared in direction of B2B gross sales groups that transcend being an extension or plug-in of their dad or mum’s CRM utility. The vast majority of the bots I got here throughout are extensions of an current net utility providing the identical or a subset of the online app’s performance.
Lower than a handful of the bots I got here throughout are standalone bots that supply new performance to gross sales groups past what they will already do right now in CRM.
Disclosure: I’m the creator of ValuePhy. I did my greatest to supply an goal and unbiased protection of all bots together with ValuePhy.